How Corporate Workwear Affects Brand Identity

A company’s brand is everything about the look and feel of company products, the appearance of the offices, and the way the employees look and act. Standards of clothing appearance and workwear add to the feeling of belonging among team members. Slight variations in clothing within the limits of the brand itself can help define different teams and different functions within the company as well.

Professionalism and the Brand:

Wearing uniform business clothing signifies professionalism.

Customers, clients, and visitors in the midst of employees who wear the corporate brand get a sense of employees who identify with the corporate culture around them. It’s impossible for outsiders to deny the feeling of unified dynamism in an environment where the clothing of the employees signifies the company mission.

Customers, clients, and visitors in the midst of employees who wear the corporate brand get a sense of employees who identify with the corporate culture around them. It’s impossible for outsiders to deny the feeling of unified dynamism in an environment where the clothing of the employees signifies the company mission.

The Uniform and the Team:

Teams are groups of members that are working together in a coordinated way to accomplish common goals. Employees on the team function best if they identify with the team and embrace the goal of the team as their own. Wearing clothing that identifies each team member as part of a distinct group increases the cohesiveness of the group. Employees who wear uniforms develop a sense of solidarity with co-workers, enhancing teamwork. Strengthening the sense of belonging among team members increases the adoption of team goals which in turn improves performance.

Differentiating Teams:

Companies are often built up by several teams, Teams who have their own distinct and important functions within a single brand. Team performance is often enhanced by clothing that differentiates each individual team, this gives team members a sense of identity and increases team spirit.

Un-differentiating Individuals:

Uniform business dress minimises personal factors of private lifestyle, culture of origin, and outward appearance. When what employees wear uniformly reflects the company, not the individual, it encourages customers to perceive the company as an efficient, coordinated system. Employees are judged on performance, not how they look. When companies provide uniform business clothing, it can reduce the financial burden on some of their employees, which could further enhance important positive employee morale.

Customising Uniform Clothing to Express Your Brand:

A recent study by Harris Interactive shows that uniforms not only make a positive impression on employees, they can actually change the way customers react to your business. The survey found 65 percent of business customers feel that seeing uniformed employees has a positive impact on their perception of the company.

Here are 6 key points to help you set off in the right direction when choosing your branded uniform.

  1. The uniform dress should be comfortable, climate matched and flexible because employees will be wearing it for long periods.
  2. It should fit comfortably and be carefully tailored and sized for the wearer. A good fit enhances employee confidence and creates a positive image.
  3. Materials should be chosen to last and not show wear.
  4. The material should also be chosen to fit the kind of work the employee is doing.
  5. Styles should be chosen to reflect the modern direction of your industry. It should follow trends so that your company looks like it is progressive and aware and receptive to change.
  6. Be sure the clothing includes identifiers with your company branding, including the logo and colour.

iSB Group is a company passionate about finding new innovative ways to improve staff morale, safety, and productivity. Please contact us to learn more.